Alicia Bassuk – Medium

Alicia Bassuk

When No One is Looking Take the Lead #3: Who Are You?

Who are YOU?

3 min readApr 10, 2024

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When No One is Looking Take the Lead #3: Who Are You?

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Alicia Bassuk

When No One is Looking Take the Lead Essay #2

What do you know about Leadership?

4 min readMar 27, 2024

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When No One is Looking Take the Lead Essay #2

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Alicia Bassuk

When No One is Looking Take the Lead Essay #1

Are You Ready?

3 min readMar 6, 2024

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8 abstract images, side by side, of a human face painted in geometric shapes

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Alicia Bassuk

I Listen to Big Perk

Each year, before the start of the WNBA season and at the conclusion of the NBA season, I get hyped about watching two events, the draft…

6 min readJun 18, 2023

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I Listen to Big Perk

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Alicia Bassuk

Get Off The Merry-Go-Round:

Hiring the right head coach isn’t an amusement park ride.

6 min readMay 21, 2023

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animated carousel

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Alicia Bassuk

Mamba Mentality Coaching: Part II

Kobe Bryant saw two things as most important for maximizing player development: empathy and compassion.

8 min readFeb 24, 2022

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NBA player Black Mamba, Kobe Bryant with basketball.

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Alicia Bassuk

Mamba Mentality Coaching: Part I

What coaches need to know that Kobe Bryant understood.

5 min readFeb 24, 2022

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Image of NBA player Kobe Bryant & poem about the Mamba Mentality level of passion needed to win.

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Alicia Bassuk

PASSION: THE MAMBA MENTALITY

By Michael Tyler from Sow the Seeds: A Composition in Verse

1 min readFeb 22, 2022

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PASSION: THE MAMBA MENTALITY

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Alicia Bassuk

A To-Do List for Gender Equity: Part I

By Alicia Bassuk

10 min readApr 6, 2021

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Graffiti with statements about equal rights and human rights

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Alicia Bassuk

NBA Culture Part III: Lessons from the Bubble

This is Part III in an NBA culture series. Read Parts I and II:

8 min readNov 20, 2020

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NBA Culture Part III: Lessons from the Bubble

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Alicia Bassuk

Alicia Bassuk

Special advisor to leaders, recipient of NBA and WNBA Championship rings for her role with President, GM and Head Coach of the Toronto Raptors and Chicago Sky.

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